Gallery
🏢 Company
- CryptoSimple – VASP-registered crypto robo-advisor in France 🇫🇷
- Founder, CEO & MLRO (2021 – 2025, exited)
⚡ Context
- Mission: make DeFi investing accessible & compliant for retail investors
- Challenge: combine regulatory compliance with user-friendly crypto wealth management
🛠 My Role & Contributions
- Founded the company, raised $1M Pre-seed & Seed (led by SIG)
- Built and scaled a team of 18 employees (8 engineers)
- Designed & shipped the React Native mobile app (iOS & Android) for onboarding, KYC, and portfolio tracking
- Integrated DeFi protocols: Enzyme, Uniswap, Aave, Curve, Compound, Lido, Yearn, Anchor
- Served as both CEO and MLRO — handled compliance, AML frameworks, and regulatory engagement
- Drove product-market fit experiments and led investor relations
📈 Impact
- Reached 1K active users and €650K AUM within 6 months
- Secured VASP registration and built a compliant DeFi platform
- Featured in media and conferences (BFMTV, BSmart, WebSummit, FinTech Talents)
- Ultimately missed product-market fit, attempted pivots, and exited via private deal in 2025